Puro Group consolidates its luxury hotels

  • Puro Group
Puro Group consolidates its luxury hotels

Puro Group consolidates its luxury hotels in Palma de Mallorca.

  • Puro Hotels consolidates its expansion in Mallorca with the opening of Puro Grand Hotel 5* in 2022.
  • Purobeach, the exclusive beach club brand of the Puro Group, anticipates new openings.

Puro Group’s next opening will be the new Puro Grand Hotel 5*, an authentic architectural jewel, located in the old town of Palma. This hotel will culminate with the group's prestigious luxury hotel triangle. Three exclusive hotels located in the heart of the city: Puro Hotel Oasis Urbano 4*, Palacio Can Marqués by Puro 5* Grand Luxe, and Puro Grand Hotel 5*.

Historical buildings, with a unique concept characterized by the know-how of Puro Group, which guarantees a high-quality service and exclusivity. Luxury establishments, where all guests find the perfect place to escape into a world of sensations and well-being. In addition, Puro Hotels has an unprecedented gastronomic offer. Beatnik, among the twenty best restaurants in the city, is the restaurant of Puro Hotel Oasis Urbano, The Merchants, in Palacio Can Marqués and Beatnik Market, which will be found in Puro Grand Hotel, are a synonym of the most delightful and unique culinary experiences.

Puro Group began its journey with Purobeach, Oases of Happiness known worldwide. Currently, the group features five beach clubs located in marvelous places in Spain and Portugal. Exclusive locations that transport all its nomads to worlds of sensations while enjoying the #puroexperience. In addition, the beach clubs are also chosen for their gastronomy. They offer a unique culinary experience based on the M3 concept, inspired by the flavors of the world and, above all, characterized by 3 cities that are as beautiful as different: Miami, Melbourne and Marrakech. Dishes full of colors and sensations combined with the most authentic and refreshing cocktails.

Constantly growing, the group plans new openings, nationally and internationally. Important hotel groups and investors see Puro Group as the perfect partner. The group is actively involved in the process of creating its new centers, selecting unique and strategically locations in which to enjoy all the services with the highest exclusivity seal and with the guarantee of locating under the Puro brand.


The group also has its own record label, Puro Music and Puro Shop, Puro's clothing brand, which characterized by its lifestyle concept, becomes a reflection of the purest Mediterranean style.


Founded in 2004, Puro Group is a recognized prestigious brand in the tourism sector with hotels and beach clubs in Spain and Portugal.

Currently, the group has five beach clubs, and two hotels in the center of Palma city, in addition to Puro Grand Hotel 5*, which will open its doors this year. Along the same lines, the group plans to consolidate its presence in new strategic enclaves, thanks to its franchiseable brand Purobeach.

Each Puro establishment focuses on purity, exclusivity and authenticity with elegant design, relaxed music, excellent gastronomy and wellness areas developed to satisfy all five senses.